Privacy & Cookie Policy

Last updated: 10 November 2026

This policy explains what information RB100 Fitness (“RB100”, “we”, “us”) collects when you use rb100.fitness, which cookies and similar technologies we use, and the choices you have. If you have any questions, email support@rb100.fitness.

Who we are

RB100 Fitness publishes fitness journalism, challenges, exercises, workouts, programmes and race tools at rb100.fitness. We are responsible for the personal information described in this policy.

Information we collect

• Visit counts (no cookies). When you view a page we record the page, the type of device (for example mobile or desktop), the country your connection comes from, and the name of the website that linked you. To count unique visitors without cookies we create a short code from your connection and browser details that changes every day. We do not store your IP address.
• Enquiry forms. If you contact us about writing for RB100 or about one of our products, we collect the details you enter, such as your name, email address, organisation and message. We store your enquiry so we can review it and send a copy by email to RB100 so we can reply.
• Staff accounts. If you are a member of the RB100 editorial team, we hold your name, email address and role so you can sign in to the editorial area.

We do not ask readers to create an account on rb100.fitness, and we do not sell your personal information.

Cookies and similar technologies

Cookies are small files stored by your browser. Similar technologies, such as browser storage, work in the same way. We group them as follows.

Always on (needed for the site to work)

• Your cookie choice. We remember whether you accepted or rejected optional cookies, so we don’t ask on every page. This is saved in your browser’s storage.
• Staff sign-in. Used only in the editorial area to keep team members signed in.
• On-device tools. The RB100 Tracker and Race Lab save your logbook, timers and results in your browser’s storage so you can return to them. This information stays on your device and is not sent to us unless you choose to share a result.

Optional (only if you choose “Accept”)

• Google Analytics. Google Analytics cookies (named _ga and _ga_…) help us understand how readers use the site, such as which pages are popular. Google processes this information on our behalf.
• Google advertising (AdSense). Some article pages include clearly labelled advertising spaces. If you accept, these spaces may show adverts from Google. Third-party vendors, including Google, use cookies to show adverts based on your previous visits to this website and other websites. Google’s use of advertising cookies lets it and its partners show adverts to you based on your visits to this site and/or other sites on the internet.

If you reject optional cookies, or make no choice, Google Analytics and Google adverts stay off, and the advertising spaces show RB100’s own adverts instead.

Our own adverts. Adverts for products such as Wall Ball Counter do not use cookies. When you click one, the link tells the advertiser that you came from RB100, but it contains no personal information.

Personalised advertising choices

• You can turn off personalised Google adverts at My Ad Center.
• You can find out how Google uses information from sites that use its services at How Google uses information from sites or apps that use our services, and how it uses advertising cookies at Google advertising technologies.
• You can opt out of some other companies’ personalised advertising at Your Online Choices.

Changing your cookie choice

You can change your choice at any time using the cookie preferences button in the bottom-left corner of any page. If you withdraw consent, we stop loading Google Analytics and Google adverts and remove Google Analytics cookies set on rb100.fitness. You can also delete cookies using your browser settings.

Embedded videos and posts

Some articles include videos or posts from other websites. YouTube videos use YouTube’s privacy-enhanced mode, which does not store YouTube cookies until you play a video. Instagram posts are loaded from Instagram, which may set its own cookies and collect information under Meta’s privacy policy. These embeds behave as if you were visiting those websites directly.

Why we use your information (legal bases)

• Consent: Google Analytics and Google advertising cookies. You can withdraw consent at any time.
• Legitimate interests: cookie-free visit counts to understand what readers find useful, replying to enquiries you send us, and keeping the site secure.
• Contract or legitimate interests: managing staff accounts for the editorial team.

Who we share information with

We use trusted service providers to run the site: website hosting and delivery, our database and email-sending services, and Amazon Web Services for storing images. If you accept optional cookies, Google receives information as described above. Some providers may process information outside the UK; where they do, we rely on appropriate legal safeguards such as the UK International Data Transfer Addendum or adequacy decisions.

How long we keep information

• Enquiries are kept for as long as we need them to respond and to manage any resulting work together, then deleted.
• Visit counts are kept as statistics about how the site is used. The daily-changing visitor code cannot be used to identify you.
• Google Analytics data is kept according to the retention settings in our Google Analytics account.

Your rights

Under UK data protection law you can ask to access the personal information we hold about you, ask us to correct or delete it, object to or restrict how we use it, and withdraw consent at any time. To make a request, email richard@rb100.fitness. If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office at ico.org.uk.

RB100 Studio

RB100 Studio (studio.rb100.fitness) is a separate service with its own sign-in. When you use Studio, its own privacy information applies.

Changes to this policy

We may update this policy when our site or the law changes. The date at the top shows when it was last updated.