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Intro: From energy crashes to gut irritation, ultra-processed foods can sabotage your performance. But what happens when you strip them out — even just for a day?

This RB100 Challenge asks you to go 100% whole food for a full day. It’s a nutritional reset that sharpens your energy, clears your digestion, and brings awareness back to how food makes you feel.


What Counts as Whole Food?

  • Foods with one ingredient (or minimal processing)
  • Fresh fruits and vegetables
  • Whole grains like brown rice, oats, quinoa
  • Legumes, nuts, seeds
  • High-quality proteins: eggs, poultry, fish, tofu
  • No refined sugar, flour, artificial ingredients, or packaged snacks

Sample Meal Day

  • Breakfast: Scrambled eggs with spinach + oats with berries
  • Lunch: Grilled chicken salad with olive oil and sweet potato
  • Snack: Handful of almonds and an apple
  • Dinner: Baked salmon, wild rice, roasted vegetables

Benefits You Might Notice

  • More stable energy
  • Improved digestion and reduced bloating
  • Mental clarity and focus
  • Fewer cravings

Tips for a Smooth Whole Food Day

  • Shop in the perimeter of the grocery store
  • Prep meals the night before
  • Avoid “health snacks” that are still processed
  • Drink plenty of water to support digestion

Pair it with:


External Resources:

fuel your body, not a barcode.

RB100.Fitness

Richard

Richard Branson is a fitness and wellbeing enthusiast with a passion for HYROX, cycling, and technology. He shares insights at the intersection of performance, wellbeing, and innovation.

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